A One Sheet is a concise summary of all the important information you want prospects and industry influencers to know about you. Rather than having to compile the information for each opportunity, it is already done for you, and it makes it easy to submit to prospects. It is commonly used in the following situations:
• Applying to performance opportunities
• Selling your album/EP/songs
• Sending information to producers, artist management companies, and industry executives/influencers
• Sending information to publications for PR stories
• Admittance into industry events
• Submission for award programs
Over time your One Sheet will be revised as new goals or achievements are realized, so don’t feel your resume is not impressive enough to have one. Almost everyone has an online presence, photos and performance links, so you can start with them first. It is a good idea to maintain a performance record of all your activities so it is up-to-date and nothing gets missed. Just record the gig, gig date, contact information and performance description.
While you can customize the One Sheet to fit your information, some of the components frequently seen on One Sheets follow:
• Recent photo (one professional close up and one live shot)
• Band members names and instrument
• Summary of top gigs
• Social media links
• Website and other site links such as Reverbnation
• Summary of original music, who wrote it and the title of each song (indicated if they are copy written)
• A bio highlighting major achievements, career highlights and goals
• Link to Press Kit
• Management and booking contact information and their logos
• References and quotes
• Links to recent articles and PR pieces
• Performer’s logo
• Label information
• Upcoming tours planned
• Information on recent awards and special industry recognition
By starting to compile your information you will be headed in the right direction. You will appear more serious about your career and overall will look more professional. It is important you are clear, concise and to the point so it is an easy quick read. Remember those you are sending this to get hundreds a day and have little time, so make sure the important facts are up front and jump off the page.
We have included the One Sheet of a prior Grand Finale Finalist, The House on Cliff. The band is touring the US and has recently relocated to LA where they are working on new songs with top producers. They use their One Sheet frequently for performance opportunities and industry engagement.
Get organized and create your One Sheet today!
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